Product Marketing is the link between Product and Sales at Aerohive. As a Product Marketing Manager, you will be responsible for conveying unique product differentiators, ensuring consistent positioning by the sales team, and creating amazing collateral assets in line with the overall Aerohive product strategy. You will have a strong voice in the roles, verticals, company types, partners, and use cases we target, as well as create or lead the creation of messaging and collateral for those audiences.
You will be a liaison to, and in many cases, an adjunct member of the product and engineering team, engaging in a two-way dialogue about company, product, and marketing priorities. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into business impacting benefits, are crucial. In this role you will be the expert on buyers, how they buy, and their buying criteria, matching Aerohive’s core technical differentiation to that criteria, and will transfer that knowledge to the sales and channel. You will help sales and partners figure out which are the low- and high-probability opportunities, and provide the tools and intelligence to quickly win the high-probability ones.
What you will do...
Product Marketing has a critical role in driving a product successfully into market. A Product Marketing Manager will be responsible for the following project areas:
Who you are...
Aerohive (NYSE: HIVE) enables our customers to simply and confidently connect to the information, applications, and insights they need to thrive. Our simple, scalable, and secure platform delivers mobility without limitations. For our customers worldwide, every access point is a starting point. Aerohive was founded in 2006 and is headquartered in Milpitas. For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog, join our community or become a fan on our Facebook page.
Aerohive Networks is proud to be an Equal Opportunity Employer.