Channel Marketing Specialist

US-CA-Milpitas
ID
2017-2340
Category
Marketing
Type
Regular Full-Time

Job Summary

As a channel marketing team member, you’ll help drive our efforts to ensure we are creating successful channel programs that generate leads and pipeline as well helping to enable, educate and plan with our partners to optimize the return from the relationship. This will include administration work, but also assisting to implement programs worldwide.

Responsibilities

What you will do.... 

  • Manage all channel marketing communications with vendors
  • Manage and report on weekly marketing activities on all channel partners and make adjustments based on performance changes
  • Manage various channel programs and partner relationships
  • Keep all associated channel pages on the website and partner portal current and included in appropriate marketing initiatives
  • Coordinate creative and manage execution of changes across all deal sites
  • Keep up to date branding on all partner offers
  • Help develop new market launch strategy including handling all new concepts and minimizing delay to launch
  • Preparation and routing of marketing collateral through Legal/RA Master Control portals
  • Manage MDF request and approval process
  • Coordinates incoming invoices to A/P ensuring timely payment and reconciliations as required
  • Measure and track the effectiveness of the marketing actions with a clear ROI
  • Provides short and long-term market forecasts and reports by directing marketing research collection, analysis, and interpretation of market data.
  • Share the results and learning on marketing actions
  • Collaborate with other marketing teammates to ensure our channel partners are considered in every program and campaign we run

Qualifications

 

Who you are...

 

  • 2 - 6 years' experience in Channel Marketing
  • Knowledge of channels, reseller and distribution.
  • Proven track record of administering successful partner lead generation programs
  • Expert in administering programs and methods that help to communicate with the channel
  • Analytic prowess to identify insights and optimize execution of campaigns/programs
  • Excellent communication and collaboration skills to partner with stakeholders and communicate findings to senior leadership
  • Experience in high technology channel marketing
  • Passion for cloud and networking technologies
  • A willing collaborator with both internal and external parties

Education:
BA in Marketing or similar field or equivalent

About the Company

Aerohive (NYSE: HIVE) enables our customers to simply and confidently connect to the information, applications, and insights they need to thrive. Our simple, scalable, and secure platform delivers mobility without limitations. For our customers worldwide, every access point is a starting point. Aerohive was founded in 2006 and is currently headquartered in Milpitas, CA. For more information, please visit www.aerohive.com, call us at 408-510-6100, follow us on Twitter @Aerohive, subscribe to our blog, join our community or become a fan on our Facebook page.

Aerohive Networks is proud to be an Equal Opportunity Employer.

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